How you motivate yourself as a founder matters. Depending on how you motivate yourself, you’ll either have a long to-do list, a cluttered business model, feel behind constantly, and still not reach your goals… or you’ll have a much shorter to-do list, a simplified business model, feel joy and fulfillment most of the time, and reach your goals more quickly.
Does it sound too good to be true? It’s not. SOFT versus Sustainable Motivations is a powerful tool for purpose-driven entrepreneurs because it gets to the root of everything in your business—you and how you are using your brain inside your business as the founder.
SOFT Motivations are about fears and external pressures, while Sustainable Motivations focus on your personal enjoyment and playfulness.
Using personal enjoyment to motivate yourself rather than “doing good in the world” might sound selfish and not in alignment with your values.
But bringing more personal enjoyment into your business and calendar will help you stop people-pleasing with your company and make you more impactful to the world.
Embracing sustainable motivations will not only simplify your company’s identity, mission, marketing, and operations, but it will also liberate you from unnecessary clutter. For new founders, it’s a key to streamline your business idea, model, and marketing. For established CEOs, it’s a pathway to reduce your to-do list and focus only on the needle movers, allowing rest and family time to reclaim their place in your calendar.
The fast-paced, busy world of entrepreneurship is actually optional. In fact, busyness and fear-based, pressure-based motivations make you less effective and impactful. Tune in to today’s episode to simplify your business by dropping fear and outside expectations so your business is sustainable from the inside, out.
In this episode, you’ll learn:
- Why the social impact, purpose-driven space has swung too far left and is leaving founders chasing societal approvable and worthiness with their business models, strategies and calendars.
- The difference between SOFT and Sustainable Motivations
- How to get rid of “should” or fear-based motivations so you can make more strategic decisions
- How Sustainable Motivations help you reduce your to-do list and simplify your business
Mentioned in today’s episode:
Shout out to Life Coach, Ceri Payne
Learn more about working with Kari: dobusinessbetterschool.com/coaching
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