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Challenge the myth of "speed to market" in entrepreneurship and discover why adopting an intentional CEO approach, prioritizing simplicity and mental well-being, leads to better outcomes for founders

Ep. 12 : Slow Down to Speed Up: Debunking the ‘Speed to Market’ Myth for a More Strategic Approach

Challenge the myth of "speed to market" in entrepreneurship and discover why adopting an intentional CEO approach, prioritizing simplicity and mental well-being, leads to better outcomes for founders

In the fast-paced world of entrepreneurship, there’s a pervasive myth that “speed to market” is essential. This outdated notion, rooted in scarcity thinking, suggests that focusing on entering the marketplace faster than the competition is more critical than intentional application, implementation, and evaluation.

In this episode, I challenge this myth and explore why adopting a more intentional CEO approach, which empowers you to set your own pace, leads to better outcomes for founders.

The idea that you must hurry to beat the competition creates unnecessary pressure and stress. By debunking this myth, we can relieve this burden and allow startups to focus on what truly matters, getting rid of unnecessary complexity and sticking to the Lean Startup Methodology.

The constant rush also makes it difficult for founders to problem-solve and make strategic decisions. To delve deeper into the neuroscience behind pressure and speed, I have invited CNS expert Katie Olderman to share her insights.

We discuss how success often lies in simplicity and how accessing these simple, practical ideas is only possible when a founder is not in a fight-flight-freeze state.

Katie provides techniques for shifting the brain and central nervous system to a more regulated state, enabling clearer and more strategic thinking.

This episode is a must-listen for any founder feeling the pressure related to goals or deadlines. You can create a more sustainable and effective business by slowing down and taking a more intentional CEO approach.

Tune in to learn how to prioritize simplicity, stay strategic, and, most importantly, take care of your mental well-being amidst the demanding world of entrepreneurship. 

In this episode, you’ll learn:

– Why the ‘speed to market’ myth is outdated and doesn’t align with the latest neuroscience

– Insights from CNS expert Katie Olderman on how pressure and speed affect the brain and central nervous system

– The importance of simplicity when strategizing and how to achieve it

Mentioned in today’s episode:

Learn more about working with Kari in the Simply Sustainable Program

Further Learning: The Power of Simple – Episode #5

Katie Olderman

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