It’s easy to get lost in complexity as a purpose-driven entrepreneur trying to solve a problem and make an impact. But simplicity is actually the key to reaching your goals. In this podcast episode, I delve into why simplicity is more strategic for your business and for your customers—it’s where financial sustainability and impact reside.
Here’s why simple is more strategic:
At the heart of every successful business are a couple of fundamental building blocks: Core Messaging and a Working Sales Funnel. Every single product/service you offer needs these building blocks in place.
I always say: “Every offer is a business.”
This means that each product/service or “offer” you sell is its own mini business, and it requires its own core messaging, sales funnel, and operation.
So, you can imagine how difficult it is to start or scale up two or three products/services simultaneously. It’s like trying to grow two or three complex businesses at a time. This is only possible with a large budget and well-established and managed team that has already validated its first core offer, messaging, sales funnel, and operation.
For social impact startups, constraining to just one offer, your core messaging, and 1-2 sales funnels are critical. This will require that you let many things fall away that you would like to have in place (like a podcast, a social media presence, or “thought leadership.)
It requires decision-making and constraining even when it’s hard.
Simplicity has another strategic effect. It calms your nervous system, which sharpens your problem-solving abilities. By streamlining your focus, your brain will naturally be better at evaluating and taking action to hone your messaging and sales funnels.
Your founder brain truly works more effectively when it’s leaning toward simplicity. Remember, when in doubt, simplify. Simple is not just better—it’s strategic.
Tune into the full episode for more insights into using the power of simplicity inside your sustainable business.
In this episode, you’ll learn:
- Why too many KPI’s is the death of your business
- Why narrowing down to a signature offer and 1-2 sales funnels will grow your company
- The neuroscience behind simplicity and why it’s so powerful for your brain
- My business model and sales and marketing tips for using simplicity to maximize revenue
Mentioned in this episode:
Learn more about working with Kari: dobusinessbetterschool.com/coaching
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